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SIT Journal of Management
A Bi-Annual Double-Blind
Peer Reviewed Refereed Open
Access National e-Journal

Editorial Message

From the Desk of Chief Editor:

There are a lot of challenges organizations are facing in the globalised era. Innovative management strategies can play a very distinctive role in bringing about effective changes in the field of Marketing, Finance, Human Resource, and General Management practices so that organizations can successfully cope with these challenges. One of the key objectives of management research should be its usability and application. The SIT Journal of Management has been very productive as authors from diverse backgrounds have contributed articles that glimmer a debate on the research focused on innovative management practices. We are really overwhelmed by the enthusiasm with which the contributors from across the length and breadth of the country have expressed their desire to submit papers on various contemporary issues from different fields of management. In recent years, research on management related fields has augmented, and it has become a basic prerequisite for academicians and practitioners to suggest ways through contemporary research to suggest proactive strategies to cope up with the changes in both micro and macro environment. This is the age of performance. Organizations are becoming very careful in enhancing their performance in all spheres - may be customer satisfaction or their responsibilities towards the society. Numerous studies are being conducted to receive feedbacks from customers on the services and products offered by the organizations. Such information enables them to enhance their performance in improving their product and service quality.

Prof. (Dr.) Dwarika Prasad Uniyal

Editor-In-Chief
SIT Journal of Management